Why do I want to design? I want to do things that affect people in a noticeable way — yet not. I want what I do to fit seamlessly into people’s lives and just make them better. Design shouldn’t be an earthquake … it should be like the lobster in the pot of slowly heating water … except without the impending death at the end.
Anyway, I’m not explaining too well at the moment, so I’ll let Dan Saffer take it from here.